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Clarity on your commercial strategy
Uncover untapped growth opportunities
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You’ll receive a complete analysis of your strategy, marketing, sales, and organisation, translated into a growth plan with concrete actions, clear KPIs, and deadlines. Strategic clarity, operational focus, and measurable growth.
We start with a sharp analysis of your strategy, processes, and team, so you make decisions based on facts, not gut feeling.
We align marketing, sales, and operations into one whole. No more scattered efforts, but coherence and clear direction.
You get a clear plan with actions, roles, and KPIs. That way, everyone knows what needs to happen and why.
No quick hacks or loose tips, but structural improvements that scale and continue to work as your organisation grows.
Sounds familiar?
...there's no clear direction. Marketing efforts are scattered, sales follows its own routines, and every new team member works differently. Your strategy mostly lives in people’s heads, not in plans, systems, or processes. Meanwhile, you wonder: what actually works and where should you focus to make a difference?
That’s why many business owners get stuck in short-term actions and ad-hoc decisions. Budgets get spread thin across too many channels, teams lack direction, and commercial growth falls behind.
Recognise these challenges? Then our program is exactly what you need. We tackle the problems at its roots. In our 60-day growth program, we bring structure, focus, and alignment to your commercial strategy. No scattered advice, but one integrated approach that gets your entire organisation moving.
Our program consists of 5 powerful building blocks that together lead to a sharp strategy and concrete execution. We start at the core of your organisation, the roots, and build systematically from there. We combine immediate improvements with a long-term strategy, tailored to your goals. We bundle all insights, choices, and action points into a clear report. Visual, practical, and directly applicable.
We start at the core of your organisation, the roots. In this phase, we map out your internal structure, strategy, and operations in detail. This gives us a solid foundation for every decision that follows.
Strategy & Structure
Mission, vision, and core values
Strategic goals (short and long term)
KPI structure and reporting cadence
Business Model Canvas
Organisation & Processes
Organisational structure and role clarity
Decision-making and leadership style
Team setup and collaboration
Company culture and readiness for change
Tooling and automation (CRM, marketing automation, dashboards, AI)
Process bottlenecks blocking commercial growth
Value Creation & Innovation
Portfolio analysis (BCG Matrix)
Key value drivers and competitive advantage
Innovation capacity and R&D
Customer-centricity in processes and service delivery
To grow, you need to understand the playing field. We analyse your market, competitors, and target audience to identify where your real opportunities lie, and where you can truly differentiate.
Market & Developments
Market size, growth potential, and maturity
Key trends and developments (technology, sustainability, behaviour)
Economic and legal factors impacting growth
Competitive Landscape
Direct and indirect competitors
USPs, pricing models, and positioning
Strengths and weaknesses comparison
Market share and brand perception
Target Audience & Customer Insights
Segmentation of customer groups
Needs, expectations, and buying behaviour
Customer feedback, buying triggers, and barriers
Online and offline customer journey
We take a close look at your visibility, positioning, and lead generation. Both your marketing strategy and its execution are mapped out in full, with the goal of maximising your return on investment.
Positioning & Brand Identity
Value proposition, brand messaging, and core positioning
Branding and tone of voice
Consistency across communication and design
Marketing Strategy & Channels
Objectives and priorities
Channel mix (SEO, SEA, social, email, trade shows, etc.)
Profitable vs. underperforming channels
Balance of organic vs. paid traffic
Performance & Visibility
Website performance (SEO, speed, mobile, UX)
Conversion optimisation (CTAs, funnels, forms)
Content strategy, campaigns, and thought leadership
Marketing budget and ROI
Marketing Organisation
Team structure (roles & responsibilities)
Collaboration with sales and/or external partners
Tools and automation (e.g. HubSpot, GA4, Mailchimp)
From strategy to team, and from acquisition to retention, we uncover where your sales processes and customer relationships can deliver more value.
Sales Strategy & Segmentation
Objectives (revenue, margin, retention)
Customer segmentation: who deserves focus?
Sales approach (consultative selling, inbound, outbound)
Sales Process & Performance
Lead generation & qualification
Sales funnel and conversion rates
Deal value and sales cycle
Sales metrics per channel and per team member
Team & Execution
Team structure and capabilities
Performance gaps and improvement opportunities
Marketing’s role within sales
Handover and collaboration between departments
Customer Value & Loyalty
Customer Lifetime Value (CLV)
Upselling and retention strategies
Churn analysis
Customer satisfaction & service quality
All insights come together in one strategic plan. We translate everything into clear decisions, priorities, and a roadmap that guides your direction, both today and three years from now.
Strategy & Positioning
SWOT analysis and growth opportunities
SMART goals and KPIs
Ideal customer profile and market focus
Value proposition and pricing strategy
Roadmap & Execution
Short-term approach (quick wins)
Long-term direction and vision
Implementation planning (by quarter or phase)
Evaluation and optimisation checkpoints
Organisation & Buy-In
Alignment within leadership and teams
Team roles and responsibilities
Internal communication and progress tracking
Tooling and system recommendations
A strong foundation
This approach gives you control over your growth. You gain clear insight, strategic direction, and a plan your team can act on immediately. You make sharper decisions, work more efficiently, and take focused steps forward.
We’d be happy to tell you more about our approach and how it could benefit your organisation.
